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WE FOUND A CORE PROBLEM IN THE BUSINESS MODEL

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OmniChannel Retailing

Omni-channel is the seamless approach to the consumer experience through all available shopping channels, such as mobile devices, computers, brick-and-mortar, television, catalog and so on. This requires online retailers, and bricks-and-mortars to rethink their strategies and to redefine their business models. A single channel is no longer enough, which is why traditional retailers are looking to go online and why online retailers are looking at various options to establish a physical presence. The challenge is to find a seamless solution for both the customer experience and internal processes.

OmniChannel Retailing