The Internet’s large-scale global penetration has spawned an increasingly large number of technology and Web-savvy consumers, creating a huge opportunity for both manufacturers and their end customers.
Customers easily want to see the right stock level, product details, their order history and their own negotiated discounts. They want to be able to purchase goods whenever and wherever they want. An online sales portal is a way to respond to these needs, since it’s open 24/7. Customers also prefer to inform themselves online, before getting in touch with a sales representative, specially for complex products. In this case, we see that sales portals are often used as information channels. The benefits of this are becoming more and more visible. This is one of the reasons manufacturers decide to start with their online sales portal.
Download our expertise opinion on how a changing behavior asks for better service!
Online Trends in Manufacturing Industry