THE BOMBAY STORE is a highly recommended store by the travelers’ guide "Lonely Planet" and rated as one of the best shopping destinations in Mumbai by "Trip Advisor". They missed out prospective sales because of their existing legacy ecommerce application that wasn't capable to capture the customers’ loyalty points. Also they separately maintained the 'Tally Shopper' software for recording online & offline sales data and no integration was supported by their existing ecommerce application. Manual order processing was another bottleneck of their operation. The company was spending 40% of their time to manage manual tasks and their customer experience was painfully impaired. The Bombay Store felt the heat from their investors to make a move. They needed to automate manual tasks, integrate with existing software & processes.