Cadbury had a large distributors network at different regions in India. These distributors were maintaining their own stocks and updating them on the ERP. Cadbury assigned DELEX, a third party logistics vendor for selling Cadbury products on Indian online marketplaces in the name of 'CHOCOBOX'. Due to an inadequate delivery strategy for Indian customers, Cadbury's business became marginalized in India’s ever-growing multi-channel market. They wanted to automate its distributor specific stock clearing and invoice generation process for the marketplace orders. To maintain and grow its position as an industry leader, Cadbury realized the need to put its strong footholds on Indian marketplaces and improve its customer experiences.