The world famous Central Cottage Industries Corporation (CCIC) is the India’s window to the world for authentic handloom and handicraft products. CCIC's major objective was to promote and develop markets for quality Indian handicrafts and handloom products in India and abroad. The CCIC management realized that there was a strong demand of their products, they knew the next step was refurbishing their online exposure. CCIC's existing online store lacked the features they needed to grow their business and was difficult to update. In 2014, they went looking for a solution that let them take advantage of the latest e-commerce and marketing best practices without a big up-front investment — they settled on the BoostMySale.