Ekru is a fashion brand in India started by two young, vibrant and passionate designers to make a mark in the Indian fashion scene. Ekru’s specialty was their own brand of trousseau line which comprises of ethnic kurta sets, skirts, tunics and sarees in a vivid mélange of styles and silhouettes. They had successful established their brand in India, but their long-term strategy was to build an online presence that drives consumer direct purchases worldwide. Ekru wanted a reliable and cost-effective ecommerce platform that maximizes their online brand presence and provides excellent shopping experience. They were considering some other options but ultimately decided to go with the BoostMySale cloud-based SaaS ecommerce platform because of its biggest advantage of managing everything from single backend console.