One of the greatest advantages brick-and-mortar stores have over ecommerce is in person customer interaction. In a brick and mortar store,sales people can push a sale or answer questions. As more companies shift their businesses online, they lose one of their greatest asset and the foundation of traditional customer service: human interaction.
Although ecommerce is convenient fore customers, it carries more perceived risk than traditional shopping. since a buyer can not touch the product or immediately discuss the product face-to-face with sales person, he or she feels more pressure at every stage of the buyer’s cycle. The pressure typically leads to more contact with a company’s customer service agents – either about a problem or question about a product. This is why customer service for online retailers is so critical. This ebook written to help e-retailers like you to realize the power of awesome customer service by helping you better understand the online customer and providing you with critical guidelines to meet the cuastomer’s expectations.
5 Ways to Improve Ecommerce Customer Service