With the 2015 festive season right around the corner, ecommerce business that want to be rolling in green this time of the year are busy getting ready for an influx of festive shoppers. The National Retail Association has projected online sales to increase 7 to 10 percent this year , and ecommerce companies are hoping to be able cash in on what may be the biggest growth year for the industry since 2011.
For the approaching festive season, Mobile will likely continue its vital impact on the overall ecommerce outlook, from top-of-funnel acquisition to conversion. Retailers cam prepare for this trending customer behavior with optimized omni-channel offerings, responsive designs and filtered search capabilities.
Ecommerce Guide to Boost Festive Season Sales