Merchants are optimizing every facet of their eCommerce operations to gain competitive advantage. Vast inventory selections, expedited delivery and lower pricing are no longer capabilities reserved for the retail elite; they are the capabilities that customers expect from every merchant with which they do business. At the epicenter of the struggle between customer demands and profitability lies the fulfillment process.
To fulfill customer orders with the speed and efficiency demanded by today’s online shoppers, many online merchants are turning to drop shipping model. This model requires suppliers to ship products directly to the consumer as well as carry the cost of inventory for longer periods of time. Using drop shipping, a retailer can test new product categories and customer segments without incurring the financing, service and storage cost risks typically associated with growth
Guide to Dropshipping