Readers of this white paper will gain an understanding of how business-to-business (B2B) e-commerce is evolving because of the changing nature of buyers and because of the pervasive impact of the global online ecosystem. Even though analysts are closely watching B2B e-commerce and believe the potential market is significantly larger than the B2C economy, B2B e-commerce has been slower to evolve, in large measure because of fears concerning the disruption of traditional sales channels.
The B2B ecommerce market has grown by leaps and bounds and shows no sign of stopping any time soon. Companies who have implemented these new platforms are seeing impressive results in sales, productivity, and customer satisfaction. If you are thinking of bringing ecommerce into your business for the first time, or if you are shopping for a new B2B ecommerce platform, you are headed in the right direction, and this white paper was written especially for you.
Marketplaces Empowering Retailers